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Marketing & Measurement |
Type of Data |
Lawful Basis |
3rd Parties Involved in Processing |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical
|
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our
|
Google Analytics, Double Click, Hubspot |
To send Email Marketing messages about services we offer, and content that we create |
(a) Identity
|
Users can opt themselves into receiving our marketing on one of the contact forms on our website. Users can opt out of marketing activity by clicking the
|
Hubspot |
To target display advertising to users that have previously visited our website and shown interesting in our products and services. |
(a) Technical
|
Necessary for our legitimate interests (to define customer types and serve relevant messaging to users that are interesting in our products & services).No Identity or contact data is used in this process. Users can opt out of processing in this way by blocking cookies. |
Sizmek, Double Click, Google Adwords & Google Analytics, Bing |
To measure interactions with, and how you share our content on social networks. |
(a) Technical
|
Necessary for our legitimate interests (to allow users to click through to, follow and like, or share our content on social media).Data is collected by social media platforms when users use their share, like and follow buttons. For access to this information, or to opt out, users can adjust
|
Facebook, LinkedIn, Twitter, Hubspot |